The Second Advert for Research Advertising Conventions (AO2)

What is the aim of this campaign?
The aim of ECOLIFE FOUNDATION is for people always save energy whereever they may be and whatever they may do as it very vital.
For example, in the advert the little boy thinks of a bulb. This will mean using energy saving bulbs which are energy efficient.

The message is ''Never stop thinking of saving energy''. They are, basically, trying to convey to their younger viewers, children, and their parents and families, to use alternative ways to save the world from global warming. In this case, it's by using less energy.

Who is the target audience and how have they appealed to them?
I think the target audience is children because they have applied animation as their advert and on the background they've including sound tracks which has the connotations of the ''superman'' sound track which saves the world by using Compact flurencent light bulb or the sound track could also connote of finding different approaches for saving energy.
This advert sounds very exciting and interesting yet also very simple and straight forward making it more appealing for children.

What strategies have they used?
Dreams such as the cloud of an energy saving bulb. Childhood narrative which could trigger memories. The advert advises the younger audience to never stop thinking about saving energy.
Pack shot, website of the company is included at the end.