First Advert for Research Advertising Conventions (A02)

It's an advert that advises, is simple, straight forward and acknowledged.
The message is to when you reuse, reduce and renew you would create a better, healthy and unpolluted environment.

The aim of the campaign is to make children aware of the effects of not recycling which results in a field of green nature being destroyed by our garbage which is not recycled. They have used childish animations and sounds of school bells or the message trying to convey that the time is ticking. They have applied these to mainly targets children. As the bells catches their attention and the use of animation for the graphics makes it more interesting to them.

The advantage of targeting children for an environmental advert is that it is good to start teaching children to recycle, renew or reuse as they can pass such an important values and norms with them for generations and it won't be difficult or stressful issue for them to eliminate global warming which leads to natural disaster.
This is very important because at a young age children could be informed and expertise in recycling or consider global warming an important issue throughout their lifespan.

They have used many campaign strategies such as guilt, fear and insecurity by using a lorry coming in the picture and filling the frame full of garbage, narrative line, childhood imagery creating a memory for the viewers, nature and the natural world, shock by making a clean, unpolluted environment, messy and for unhumanitarian purposes.