1) The average household could save around two tonnes of carbon dioxide (CO2) a year by making their home energy efficient.
2) Lighting an office overnight wastes enough energy to heat water for 1000 cups of tea.
3) A photocopier left in overnight uses enough energy to produce over 1500 copies.
4) Leaving a PC monitor on all night or all day wastes enough energy to microwave six dinners.
5) Switching off non-essential equipment in an office or in a domestic office overnight saves enough energy to run a small car for 100 miles.
6) A typical window left open overnight in winter will waste enough energy to drive a small car over 35 miles.
7) The UK with 1% of the world's population produces 2.3% of the world's C02.
8) German utility company RWE owns power stations in the UK and produces more C02 in a year than the whole of Spain.
9) If every home in the UK replaced a 100W light bulb with a 20W low-energy bulb, the amount of energy saved would be the same as that produced by the Sizewell B power station!
In most homes, lighting accounts for 10 – 15% of the electricity bill.
10) UK households use £1.2 billion worth of electricity every year on lighting.
11) Electricity consumption by domestic lights and appliances has nearly doubled since 1970 and it is set to increase by 12% to 2010.
12) If every house used 2 energy-saving bulbs in 2 of the four most used lights we would save enough energy to power all the street lighting in the UK.
How the facts and figures has helped me inform my ideas?
The facts has informed me very well by basing the topic or purpose of my advert on saving energy because I can see from the statistics that the amount of energy wasted on a daily basis seconds after seconds and hours after hours by millions of people is a staggering and shocking amount.
This means that the majority of households wastes energy irresponsibly and carelessly.
Most importantly, reasons to why I have chosen a domestic setting for my advert is because of the facts, figures and the statistics, it's their personal space where they can easily relate to and the advert can appeal to them. As teenagers they can link their experience to the advert as the setting is very ordinary, original and basic.
The main pionts which I have learned from the secondary research was for teenagers to turn off the lights and any electrical supllies that are not needed and through my advert it shows one household that uses too much energy despite the whole world wasting double the amount of that.
At last, most of the statistics has helped before I thought about the ideas of my advert and it sets an imaginative view about the real world of how irresponsible, immature and careless we, as teenagers actually are. The facts and figures through my secondary research has really helped me to inform me about my ideas.
Tuesday, 26 April 2011
Film Log (AO2)
As I started filming I began recording my established shot of the building where I wanted the viewers to think that the characters live. Then, when I showed it to my teacher I had to change it because I zoomed and the tracking of the camera interrupted the clear view of the setting. Also, because the outer appearance of the building looked very dull and unattractive, I went few blocks down the street and filmed other flats which were more presentable and flawless.
Following that, I then filmed the character from inside the bedroom where I had to tidy up everything to make it appear presentable and neat.
For the close up shot on the laptop I had difficulties filming the close up or extreme close up of the laptop because in the shadow of the laptop’s screen viewers could see me filming. Fortunately, I managed to overcome this barrier and hid that visible effect on the laptops screen somehow.
My experience of filming the whole advert was good but I had some ups and downs which have create stressful moments but my passion for filming kept me motivating.
As I was moving flats I had to film some part of my advert in another location but that location was miles away from the setting I was suppose to film at the beginning. Though, I am happy that every difficulty that had risen, I could find solutions for it which was handy.
Most importantly, some parts of the advert were easy and successful to film. But some parts where demanding and unsuccessful. For example, as I came collage at 4.00 pm and I started to set up the equipments and started to film the daylight outside my window became gradually darker and some scence as you can see from my advert that are recorded in day light but other in evening dark natural lighting which created a night effect.
In one scene my character was wearing another pink vest. Another day, where I had to film the same scene again and I had to go to Battersea Park Road to do so. My character was wearing another vest but pink and we didn’t have the same vest with us. Unfortunately, these mistakes were minor but the viewers would recognize as it’s obvious.
It is very important to make these corrections and improvements in the future because some scenes were filmed unsuccessfully.
Fortunately, I am happy that some scenes which I filmed came out successfully and as I wanted. Often, my main priority was to film on a sunny bright and warm day to denote some natural lighting in my advert which was helpful and successful for the overall outcome of the advert at the end. Filming in dark and shadowed times will make the lighting effect of the graphics on the camera screen unsuccessful and boring.
Overall, the filming activities and the experience were very demanding but joyful. I made few mistakes but I’ve learned from them for future reference.
Production Schedule (AO2)
Date/Time | Shots | Location | Cast/Crew | Props |
18/03/11 4. 25pm | Shot 10 and 11 | Battersea park | Mardjan as my main character | TV and Stereo |
19/03/11 2.00pm | Shot 12, 13 and 14 | Battersea park Road | Mardjan as my main character | TV, Loudspeakers, access to music and other domestic furniture. |
23/04/11 3.30pm | Shot 1 | Tooting Bec | None | None |
24/03/11 4.00pm | Shot 2, 3, 4, 5 and 6 | Tooting Bec | Mardjan as my main character | Laptop, desk, calendar, internet access, charger of the laptop, USB and a bureau. |
26/03/11 3.00 pm | Shot 7, 8, and 9 | Tooting Bec | Mardjan as my main character | Laptop, desk, lamps, lights, tripod, camera, cassette. |
27/03/11 4.00pm | Shot 15, 18, 19 and 20 | Battersea Park Road | Mardjan as my main character | TV and living room decorations. |
01/04/11 4.30pm | Shot 10 and 11 | Tooting Bec | Mardjan as my main character | Laptop and a desk Tripod, camera and shortlist. |
03/04/11 1.25pm | Shot 15, 16, 17, 18, 19 and 20 | Battersea Park Road | Mardjan as my main character | Domestic facilities such as TV, Stereo, tripod and a camera. |
04/04/11 5.00 pm | Shot 4, 5, 6, 7, 8 and 9 | Tooting Bec | Mardjan as my main character | Laptop, desk, chair, lamps, lights, camera and tripod. |
Shotlist from Maryam Latifi (AO2)
Shot | Description | Type of shot |
1 | Film the building of the location chosen for the advert where the character lives. Still shot. | Established shot and long shot. |
2 | Girl sits down at desk to surf on the internet. Music is on the background, doing irrelevant or unnecessary things which connotes that she is using a lot of energy. | Full shot and mid shot |
3 | Filming files on her desktop denoting her doing things on her laptop. | Extreme close up |
4 | Character’s face showing that she is busy doing stuff. | Mid shot |
5 | In this shot, you have to shoot the laptop starting to yawn. | Mid shot and a close up shot |
6 | And laptop shuts down automatically. | Close up |
7 | The female character looks shocked puts her hand in front of her mouth. | Mid shot |
8 | Types on the keyboard trying to turn the laptop on. | Point of view shot |
9 | The character still tries to turn it on by tapping on the mouse, and typing on the keyboard but it won’t work. Actress begins to get angry, stressed and frustrated. | Established shot |
10 | Girl walks off leaving the room. | Low angle |
11 | Filming from the character’s point of view the hall way as she walks towards the living room. Camera shakes connoting that she is walking. | Point of view shot |
12 | Character enters the room looking stressed and angry towards the TV. | Long shot |
13 | Filming exactly the location and the mid shot of the TV being on with a song. | Established shot and mid shot |
14 | Female character looks angry, unhappy and frustrated of what is happening to the TV while she kept the TV on before coming in the living room. | Close up shot |
15 | Again, filming the TV and the setting we are at. But the TV is on and suddenly turns blurry and shuts down. | Established shot and mid shot |
16 | Character looks angry and immediately goes and picks up the remote control | Mid shot |
17 | Filming the remote control being picked up | Close up |
18 | Recording the black screen of the TV denoting that it’s turned off for real. | Established shot and Mid shot |
19 | The female character dominating the whole frame looking very angry and frustrated. Tries to turn the TV on by hitting the remote control on her hand and presses the button of the remote control but it won’t work. | Rule of third and a mid shot |
20 | Back to the TV, where the screen is still black and it won’t turn on. | Established shot mid shot |
21 | Pack Shot with the voice over. | Rule of third – fills the whole frame. |
Monday, 25 April 2011
The third advert for Research into PSB Advertising (A02)
http://www.youtube.com/watch?v=zzjOcOcQ90U&feature=related
As I had difficulties uploading the video I've added the URL.
The above advert that I have chosen is relevant and environmentally linked to global warming. It's about how raising awareness of the serious side effects of global warming and how we can tackle it by working together as a union.
Their target audience is a mass audience above as it's directing towards every individual who can make a change or tackle global warming.
Campaign strategies
The line of appeal are:
-Shock
-Guilt
- Insecurity
- Fear
- Nature and the natural world
The conventions of the advert are:
- Shock appeal
- Voice Over
- Factual information
- Narrative Line
- Advise, Persuasive and Acknowledged
Conveying a message and aim?
The message that the above advert is conveying is that if we could see the gases or the serious effects that is being caused by us as human being we could actually do something before it's really too late.
The aim of the environmental advert is to bring everyone together to make a change and eliminate global warming fatal consequences.
The things that were missing was pack shot, duration was too long and the product wasn't shown.
As I had difficulties uploading the video I've added the URL.
The above advert that I have chosen is relevant and environmentally linked to global warming. It's about how raising awareness of the serious side effects of global warming and how we can tackle it by working together as a union.
Their target audience is a mass audience above as it's directing towards every individual who can make a change or tackle global warming.
Campaign strategies
The line of appeal are:
-Shock
-Guilt
- Insecurity
- Fear
- Nature and the natural world
The conventions of the advert are:
- Shock appeal
- Voice Over
- Factual information
- Narrative Line
- Advise, Persuasive and Acknowledged
Conveying a message and aim?
The message that the above advert is conveying is that if we could see the gases or the serious effects that is being caused by us as human being we could actually do something before it's really too late.
The aim of the environmental advert is to bring everyone together to make a change and eliminate global warming fatal consequences.
The things that were missing was pack shot, duration was too long and the product wasn't shown.
Primary Audience Research (AO2)
Questionnaire, results and analysis about it.
The audience I am intending to target are teenagers aged 15-19 year olds.
1) As a young person, do you reuse, recycle and renew any source?
2) If yes, how do you recycle, reuse and renew?
As you can see, by the answers of question 2 that saving energy is done the fewest on how my target audience is environment efficiant. 1 out of 12 responded they would use less energy which means that this low level has to go up. Additionally, I'll have to focus more in my advert on the topic of using less energy during the production process. So I'm going to mainly be focussing on energy.
3)
Easy and quick ways to help 7 out of 12
4) In what ways do you get to your school, work, or collage?
Bus 7 out of 12
London Underground Transport 3 out of 12
5) Do you always shut off and unplug electrical equipments when it’s not being used?
6) Are you aware of the media campaigns promoting information about global warming, safe sex, drugs, alcohol, obesity, smoking and many more?
7)
A lot 7 out of 12
8) Do you know or believe that we are really in danger of global warming?
9) Can we make a change to our lifestyles to prevent the serious effects of global warming?
10) Which techniques appeals more to you when they are included in an advert about global warming?
Sex appeal 1 out of 12
Attractive men and women 1 out of 12
Nature and the natural world 5 out of 12
As you can see next to each answer of my questionnaire I've included the numerical results of my target audience.
Interestingly, question number 4 clearly shows an indication of the level of laziness teenagers have. The highest respond is that 7 out of 12 said that they use 'Buses' as their main transport from their journey to home, work or collage. Instead, of walking or cycling. This is the best evidence to back up my ideas for my advert as the brief wants me to produce a material specifically aimed at teenagers.
Most importantly, question 5 where I've asked whether they shut off and unplug electrical equipments when it’s not being used and most of my target audience 7 out of 12 responded ''No'' which means that I have to emphasis this idea into my advert and make them change their lifestyle in a rather light hearted approach so they actually do change their lifestyle and be more responsible.
It denotes that the answers that are most interesting, appeals to my target audience and relates to the brief and my advert is question number 10 which shows that 8 out of 12 students responded Humour as their most appealing campaign strategy. This is the reason to why I have to choose humour as my campaign strategy as it is the best way to acknowledge to my audience why they must take personal responsibiltities for changing their lifestyel and also interlinking the campaign strategy to saving energy.
It is very essential that now that I've got the Primary Audience Research I can link all these ideas, results and purposes to my advert and the unit brief.
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