Secondary Research (Ao2)

1) The average household could save around two tonnes of carbon dioxide (CO2) a year by making their home energy efficient.


2) Lighting an office overnight wastes enough energy to heat water for 1000 cups of tea.

3) A photocopier left in overnight uses enough energy to produce over 1500 copies.

4) Leaving a PC monitor on all night or all day wastes enough energy to microwave six dinners.

5) Switching off non-essential equipment in an office or in a domestic office overnight saves enough energy to run a small car for 100 miles.


6) A typical window left open overnight in winter will waste enough energy to drive a small car over 35 miles.


7) The UK with 1% of the world's population produces 2.3% of the world's C0_2.


8) German utility company RWE owns power stations in the UK and produces more C0₂ in a year than the whole of Spain.

9) If every home in the UK replaced a 100W light bulb with a 20W low-energy bulb, the amount of energy saved would be the same as that produced by the Sizewell B power station!
In most homes, lighting accounts for 10 – 15% of the electricity bill.


10) UK households use £1.2 billion worth of electricity every year on lighting.


11) Electricity consumption by domestic lights and appliances has nearly doubled since 1970 and it is set to increase by 12% to 2010.


12) If every house used 2 energy-saving bulbs in 2 of the four most used lights we would save enough energy to power all the street lighting in the UK.

How the facts and figures has helped me inform my ideas?

The facts has informed me very well by basing the topic or purpose of my advert on saving energy because I can see from the statistics that the amount of energy wasted on a daily basis seconds after seconds and hours after hours by millions of people is a staggering and shocking amount.
This means that the majority of households wastes energy irresponsibly and carelessly.

Most importantly, reasons to why I have chosen a domestic setting for my advert is because of the facts, figures and the statistics, it's their personal space where they can easily relate to and the advert can appeal to them. As teenagers they can link their experience to the advert as the setting is very ordinary, original and basic.

The main pionts which I have learned from the secondary research was for teenagers to turn off  the lights and any electrical supllies that are not needed and through my advert it shows one household that uses too much energy despite the whole world wasting double the amount of that.

At last, most of the statistics has helped before I thought about the ideas of my advert and it sets an imaginative view about the real world of how irresponsible, immature and careless we, as teenagers actually are. The facts and figures through my secondary research has really helped me to inform me about my ideas.