The third advert for Research into PSB Advertising (A02)

http://www.youtube.com/watch?v=zzjOcOcQ90U&feature=related

As I had difficulties uploading the video I've added the URL.
The above advert that I have chosen is relevant and environmentally linked to global warming. It's about how raising awareness of the serious side effects of global warming and how we can tackle it by working together as a union.
Their target audience is a mass audience above as it's directing towards every individual who can make a change or tackle global warming.


Campaign strategies

The line of appeal are:
-Shock
-Guilt
- Insecurity
- Fear
- Nature and the natural world

The conventions of the advert are:
- Shock appeal
- Voice Over
- Factual information
- Narrative Line
- Advise, Persuasive and Acknowledged

Conveying a message and aim?
The message that the above advert is conveying is that if we could see the gases or the serious effects that is being caused by us as human being we could actually do something before it's really too late.
The aim of the environmental advert is to bring everyone together to make a change and eliminate global warming fatal consequences.
The things that were missing was pack shot, duration was too long and the product wasn't shown.