Binge drinking targeting teenagers.
What is being advertised?
It advertises the effects of binge drinking on young people who go out on a Saturday or Friday nights. Additionally, it also raises awareness about the excessive pins of alcohol and what it can do to you after a night out.
The target audience is mainly adolescence, aged 18-22, boys and girls.
It shows a juxtaposition of the reality where the female character doesn't wear attractive clothing as soon as she go out. Instead, she, intentionally, vomites over herself, makes her skirt wet as if she has weed herself, and all her make has run out. This way she look unattractive, unhealthy and unappeal to her opposite sex. Connoting the message that when leaving home you look beautiful, attractive and show sex appeal but don't come home looking horrible and as if you're ill.
Where/when would this be advertised?
It is very important to advertise this commercial before the adolescence are going out on a Friday or Saturday night out. This would be on air starting from 6 to 7 o'clock in advance. Or perhaps during the week evening times where some adolescence might go out for drink.
Conventions:
- There is slogan used. The slogan stated, ''You wouldn't start a night like this so why end it that way?''. - The logo is ''Know your limits''.
- Hysterical character role play.
- Realistic narrative line
- Factual information about binge drinking.
- It is advising the young audience.
- Voice over of a female singing create a sense of humour and funny scenes creates laughter.
- Theme
Line of appeal:
- Comedy and humour
- Young attractive female
- guilt, insecurity and fear.
- Shock appeal
This commercial is really effective due to the humour that is created will make it more rememberable for the teenage viewers. Likewise, the comedy will make them think twice before going for drinking on a night out. Also, parents will advise and discipline teenager when they see this advert. Parents could be the adverts secondary target audience for disciplinary actions. This is an example of effective use of conventions and line of appeals in adverts to attract more audience attention and educate them about the choices of life people can make effects their living.
Smoking causes cancer and death advert
What is being advertised?
The PSB advert raises awareness about the fatal dangers of smoking such as oral cancer.
Most importantly, it show statistical information about oral cancer which shocks the audience.
It emphasises the helpline's number to contact them if people do really want to stop. The primary goal of this Health Promotion Campaign is mainly to stop people smoking orelse the consequences are fatal and painful. The target audience for this advert is particularly smokers aged 18-30 which are adults and teenagers who are addicted to smoking and smoke more than 5 times a day.
Where?When would this be advertised?
At every evening time when adults and teenagers come from work or collage and sits down after dinner to watch TV. Hereby, when they wake up in the morning they will have to think twice before opening a smoking pack again. It is also suggesting that the pressure of life can be handled differently. Than, intentionally, killing yourself with toxicating smoke inside your body.
Conventions:
- Packshot
- Slogan
- Logo
- Factual and statistical information
-Voice over
- Duration-30 second
- Theme is smoking
- Shock appeal- horror/ 'Wake up!' effect or the advert hammers in you mind that ''you have to stop or else....''
- Graphic imagery
- Helpline suggests that it can be prevented or avoided if you pick up the phone and call on the helpline. So it calms the viewers down from the horrific real life experience of the woman in the advert. Yet also, the company uses this strategy of putting a statistical figure above the helpline to receive a high number of phone calls. The advert persuades their target audience to call on purpose for guidance.
Line of appeal:
- Shock tactics
- Guilt
- Fear
- Insecurity
- Realistic story about oral cancer
- Unattractive appearance of a cancer victim
This advert is very effective as it raises awareness and guidance on the consequences of long term smoking. It basically, educates people about the long term effects of smoking and the serious effects it can have on your physical, emotional, intellectual and social sides as an individual.
Public Service Broadcasting about Knife Crime
What is being advertised?
The above advert clearly advertises a very effective commercial about knife crime making the matter very serious and straightforward through the use of a character walking through all these people who are responsible for one victim after his/her death. For example, walking through burial of a victim without showing any respond where everyone else is weeping besides the male character who carries a knife and who seems to have killed someone. He looks careless, irresponsible and heartless as if nothing is happening.
Message?
There are consequences for carrying a knife with you.
If you kill someone everybody will be watching you and you'll be the only person who is being punished for it. Basically, you'll be charged for it.
''Carry a knife and the consequences will follow''.
The campaign's aim is to eradicate knife crime by producing an advert that is very serious. All the character in the advert look very serious, angry and aggressive as if they want to take revenge from the murderer.
The target audience is mainly boys aged 17-20 year olds from any ethnic backgrounds.
Where/when it can be advertised?
I think the advert can be advertised on all BBC Channels from 7 to 10 o'clock on every commercial breaks.
Interestingly, the advert is from the Metrapolitian Police acknowledging to the younger audience to not carry a knife with them as soon as they walk out of the door.
The campaign strategies are:
- Narrative line
- Theme is knife crime
- Packshot which is the typography, slogan and logo.
- Characters
- Voice Over
The lines of appeal are:
-Guilt
- Fear
- Insecurities
- Shock tactics
The advert about gun and knife crime is very effective because it warns, alerts and informs young people about the consequences. It a the campaign strategies to stop them from carrying a knife with them.
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