Above, I've got a series of different positioned logo and slogan for my advert which appeals to my target audience through the use of lime green as the colour on the background of the logo with the bulb, symbolically reflects saving energy, being efficient, flawless, caring and responsible.
Most importantly, the use of the lime green echoes the nature and the environment. So, it's an indication to my target audiences surrounding and the area they live in.
There are many ways which this slogan and logo appeals to my target audience which are that they look interesting and attractive as it relates to global warming.
Specifically, I have chosen the lime green colour because it's an exciting, positive, calming, motivating, bright and indicates the conventional colour of global warming linked to growth, saving energy, recycling, reusing and renewing.
The logo and the slogan gives a sense of complete natural, organic and fresh look which appeals to my target audience as they are individuals who are young and in growth. Anything could have a side effect on their ability and progress, naturally.
Teenagers always can interlink to saving energy as they are the ones that often use a lot of energy by charging their phone, leaving the lights on day and night for studying, watching TV, make-up, shaving etc.
The bulb in the centre of the logo indicates being green when using electricity. This appeals to my target audience as they often like to wear bright colours which reflects their youthfulness and the logo is all about being responsible, caring, mature and saving their lives by saving energy.
Underneath the logo and the slogan, I've included the website so that my target audience know where they can refer to when needed more information. Again, I've chosen a darker colour green for the typography of the website to make it understandable and readable.
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